印尼五分彩

明星姓名
  • 明星姓名
  • 常见问题
  • 行业资讯
  • 明星行程
搜索
热门标签:演员请就位第二季  中餐厅第四季  央视主持人  影视版权联动  更多>>
当前位置: 印尼五分彩 > 今日热点 > 正文

欧莱雅抖音刷屏、完美日记减少投放,为何都能登上双11销量榜?

张晨曦|顾拉风    来源:红漏斗    2020-10-31 10:15:00


印尼五分彩 OULAIYAANPINGJINGHUA、HONGDIQIUFENDIYE、WANMEIRIJIYUDUANFENBING……JINNIANSHUANG11,ZHEIXIECHANPINZAINIDEGOUWUCHELIYONGYOUXINGMINGMA?


10YUE21RILINGDIAN,TIANMAOSHUANG11ZHENGSHIKAIQIYUSHOU。JUTAOBANGDANBAODAO,SHUANG11YUSHOUGANGGUO10FENZHONG,TAOBAOZHIBOXIAOSHOUEJIUCHAOGUOLEQUNIANQUANTIAN。MEIZHUANGSHIZUISHOUGUANZHUDEPINLEI。SHUANG11TIANMAOSHANGJIAYUSHOUBANGDANTop20ZHONG,MEIZHUANGPINPAIZHANDE15XI。


TONGYISHIQI,DOUYINMEIZHUANGHUFULEIMUDEDAIHUOBANGDANYEBEISHUANG11YUSHOULIANJIE“ZHANLING”。



BUNANFAXIAN,ZHEIXIESHANGBANGCHANPINDOUSHI“LAOWANGHONG”LE。QIZHONG,OULAIYAYOU3GEDANPINSHANGBANG,YIJIADUDA。


ERZAITIANMAOZHANNEI,OULAIYAGUANFANGQIJIANDIANSHUANG11YUSHOUSHOURIJIUNAXIALEDIANPUZHIBODISIMING。YISHOUZAIDOUYINTOUFANGDUANSHIPIN,YISHOUJINGXINYUNYINGDIANPUZHIBO,OULAIYAZAISHUANG11YUSHOUZHANZHONGSHILIYANYI“AIPINCAIHUIYING”。


BUJINOULAIYA、3CEDENGGUOWAIPINPAICHIXIANG,SHANGBANGDEGUOHUOPINPAIYEGEYOUQICELVE。CBNDataXIAOFEIZHAN(XIACHENGCZHAN)JIANGZHENDUIBALIOULAIYA、WANMEIRIJIHEHUAXIZIJINXINGFENXI,LAIKANKANTAMENZENMEDAYINGJINNIANDESHUANG11YUSHOUDAZHAN,CHENGWEI“RENSHENGYINGJIA”?


注:本文中,如非特别标注,欧莱雅指“巴黎欧莱雅”品牌。



投放短视频+不间断店铺自播

欧莱雅3个单品上榜


OULAIYAHEIJINGHUA、OULAIYAANPINGMIANMO、OULAIYAZIYUNDOUYANSHUANG……ZAIDOUYINGUOQU7TIAN(10YUE21RI-10YUE27RI)MEIZHUANGPINLEIXIAOSHOUtop 10ZHONG,OULAIYADUZHAN3GEMINGE。


印尼五分彩 CONGTOUFANGCELVELAIKAN,OULAIYAXIANSHICHULEGUOJIDAPAIGAIYOUDE“DASHOUBI”,3GECHANPINDOUCAIQUQIANWANJITOUBUDAREN+ZHONGYAOBUCHUILEIMEIZHUANGSHISHANGDARENDEZUHE。


YIOULAIYAHEIJINGHUADANPINWEILI,XINDOUSHUJUXIANSHI,ZHEIKUANCHANPINZAI10YUE15RI-25RITOUFANGCHAOGUO20GEDOUYINHONGREN。DOUYINTOUBUZHANGHAOLUOXIUXIU、HUIHUIZHOU、DAMOWANGPEIDENGHONGRENDOUWEITADAIHUO。


10YUE24RI,FENSIJIN1400WANDEGAOXIAOJUQINGLEIZHANGHAO“LUOXIUXIU”YISUSHEGUANDENGMAODUNWEIQIERUDIAN,ZHIRUOULAIYAHEIJINGHUA,QIANGDIAOTADUIAOYEDANGDEHAOCHU,BINGZAIZUIHOUGAOSUXIANGQIANGJINGHUADESHIYOU,“ZUIJINSHUANG11YOUHUIHENDUO,NIYAOYONGZIJIQUMAI。”


YONGYOU140WANFENSIDEMEIZHUANGDAREN“JILIGULUTU”ZAI10YUE21RIFABUYITIAODAIHUOSHIPIN,WEIRAOJINGHUACHANPINDUIHUFUDELIHAOZHANKAIKEPU,ZHIJIEJIEDUOULAIYAZHEIKUANHEIJINGHUACHANPINDEMAIDIAN,TUIJIANFENSIZAISHUANG11QIJIANCHENZHEYOUHUIGOUMAI。



ERZAITAOBAOZHANNEI,OULAIYADIXIZHUBOLIJIAQIZAI10YUE20RIDEYUSHOUZHIBOZHONGSHANGXIANLEZHEI3KUANCHANPIN,LINGYIWEIZHUBOWEIYAZEKAIMAIQIZHONG1KUANZIYUNDOUYANSHUANG。LIANGRENHEJIWEIOULAIYAZHEI3KUANCHANPINGONGXIANJIN70WANXIAOLIANG。


ZHIDEYITIDESHI,OULAIYADETIANMAOQIJIANDIANYONGYOU1572WANFENSI。YIKAODIANPUZIDAIDELIULIANG、WANSHANDEHUIYUANTIXIHEYUNYINGCELVE,OULAIYADEDIANPUZIBOYECHENGWEIXIAOLIANGZHUASHOU。


印尼五分彩 JIEHEXUNIZHUBOHEZHENRENZHUBO,OULAIYADEDIANPUZHIBOJIHUDADAO24XIAOSHIBUJIANDUANDEXIAOGUO。RENHESHIHOUJINRUOULAIYAPINPAIZHIBOJIAN,DOUKEYILINGDAOZHUANSHUYOUHUIQUAN。ZHIBOJIANGUANZHONGHAIYOUYIGEZHUANSHUNICHENG“OULAIYADENVREN”,XIADANBEIZHUCIANHAOKEYIEWAILINGDAOYIFENZENGPIN。



YIBIANXIXINJINGYINGDIANPUZIBO,YIBIANWAIBUTOUFANGDUANSHIPINTISHENGSHENGLIANG,OULAIYADESHUANG11YUSHOUCELVEPOYOUCHENGGUO。OULAIYAANPINGMIANMOCHENGWEI12GETAOBAOZHIBO1XIAOSHIPOYIDEMEIZHUANGDANPINZHIYI。


GENJUTIANMAOGUANFANGFABUDEBANGDAN,BAOKUOANPINGMIANMO、ZIYUNDOUYANSHUANGHEHEIJINGHUA3GEDANPINDOURUXUANSHUANG11MEIZHUANGLEIMUDEGEXIANGXIFENBANGDAN。QIZHONG,ANPINGMIANMOSHITIANMAOBAOSHIMIANMOHUIGOUBANGDI3MING;ZIYUNDOUYANSHUANGSHIAOYEXIUFUYANMOBANGDI2MING,OULAIYAHEIJINGHUASHITIANMAOQIUDONGJINZHIJINGHUAXIAOLIANGBANGDI1MING。




国货彩妆发力直播、频出新品

但仍缺乏品牌护城河


ZAICAIZHUANGLINGYU,WANMEIRIJI、HUAXIZISHIJINLIANGNIANZHISHOUKEREDEGUOHUOPINPAI。QIANZHEDEDONGWUYANYINGPAN、YUDUANFENBING2KUANCHANPINDENGSHANGDOUYINGUOQU7TIAN(10YUE21-10YUE27RI)CHANGXIAOBANGDAN,HOUZHE1KUANXIEZHUANGSHIJINSHANGBANG。


印尼五分彩 ZHEILIANGGEGUOHUOPINPAIBEIHOUDOUYOULIJIAQIDESHENYING。WANMEIRIJIYUDUANFENBING、XIAOXIGENKOUHONGDOUYAOQINGLIJIAQICANYUSHEJI,WANMEIRIJIXIAOGOUYANYINGPANYULIJIAQIDEGOUGOUNeverLIANMING。ZUOWEIHUAXIZIDE“PINPAISHOUXITUIJIANGUAN”,HUAXIZIDUOGECHANPINDOUYOULIJIAQIDESHENDUCANYU。


印尼五分彩 XIANLAIJIANGJIANGWANMEIRIJI。


2019NIAN3YUE,WANMEIRIJIYUDiscoveryLIANMINGFABU12SEDONGWUYANYINGPAN,JIELIANTUICHU4GESEHAO。ZAICIHOUDEYINIANBANZHONG,DONGWUYANYINGPANXILIEBUDUANCHUXIN、DIEDAI、XUNQIULIANMING,YINGXIANGLIDIEJIA。


DUIWANMEIRIJIERYAN,DONGWUYANYINGPANYIJINGCHENGWEIPINPAIZUIZHONGYAODEIP。


WANMEIRIJIDEGUANFANGQIJIANDIANXIANSHI,ZHEIGEXILIEYIJINGYOU11GESEHAO。LIANMINGYIJIUSHIWANMEIRIJIPOQUANDEZHONGYAOSHOUDUAN。JINNIAN3YUE,LIJIAQIDEGOUNeverYUWANMEIRIJILIANMING,TUICHUXIAOGOUPAN。JINNIAN9YUEDI,WANMEIRIJIYOUYUZHONGGUOHANGTIANLIANMING,TUICHUXINPINYUTUPAN。



印尼五分彩 7YUESHANGXIANDEYUDUANFENBINGZESHILIJIAQISHENDUCANYUSHEJIDEYIKUANCHANPIN。ZAIWANMEIRIJIXIANGWAISHICHUDEJILUPIANZHONG,YONGHUKEYIKANDAOZAILIJIAQIDUIYUCHANPINDEJIDUTIAOTIXIA,WANMEIRIJITUANDUILAIHUIDAMODEGUOCHENG。DANG“MOGUILIJIAQI”DEMINGHAOZUOSHIHOU,YEJINYIBUTISHENGLEPINPAIHAOGANDU。


印尼五分彩 TONGGUOXINDOUSHUJUWOMENFAXIAN,YUDUANFENBINGYIJIYUTUPANDOUMEIYOUZAI10YUEJINXINGPUTIANGAIDIDETOUFANG。YOUQISHIYUTUPAN,ZAIDOUYINDESHAOLIANGTOUFANGYIMEIZHUANG、SHISHANGLEIKOCWEIZHU,XINGSHIDUOSHIXINPINZHONGCAO。


SHISHANGZIMEITILadymaxZAIYIPIANFENXIWENZHANGZHONGZHICHU,WANMEIRIJIZAIFEIYUEFAZHANHOU,RUJINJIANGJINRUYIDUANZIWOCHENDIANQI,PINPAIXUYAOKUAISUJIANLICHIXUYIZHIDEPINPAITEZHENG,SHULIYIGEGENGJIAQIANGDADEPINPAIXINGXIANGHEJINGSHENNEIHE。


显然,这个阶段的完美日记不会再走“血洗”的投放路线。但完美日记整个10月的“动作”很多,容易让用户感受到它的无所不在:官宣周迅印尼五分彩作为全球品牌代言人、推出新品小细跟口红,甚至还请到外国歌手“戳爷”Troye Sivan作为品牌大使。



PINPAIXINWENBAODIANBUDUAN,QUANWANGHUATIDUSHIZHONGZAIXIAN,WANMEIRIJIDEPINPAICELVEYIRANJINRULEYIGEXINJIEDUAN。2KUANCHANPINDEBANGSHANGYOUMING,CHULEZISHENDECHANPINLI,ZHENGSHIYINWEIPINPAILIDEBUDUANTIGAO。MUQIAN,WANMEIRIJITIANMAOGUANFANGQIJIANDIANYONGYOU1538WANFENSI,LIANGJIYUOULAIYAXIANGDANG。


GENJUTIANMAOGUANFANGFABUDEBANGDAN,WANMEIRIDONGWUYANYINGPANWEIJUQIUDONGTISEYANYINGBANGDI1MING,XINPINYUTUPANLIHEWEIJUDI3MING。



LINGYIGUOHUOPINPAIHUAXIZIYEYULIJIAQIYOUZHEQIANSIWANLVDELIANXI。


QUNIANDI,HUAXIZIGUANXUANLIJIAQIWEI“SHOUXITUIJIANGUAN”,BINGQINGLAI《SHISHANGBASHA》ZAZHIWEILIJIAQIPAISHEGUANGGAOPIAN。JINNIAN9YUE,HUAXIZITUICHUMIAOZUYINXIANGXILIEXINPIN,ZAICIYAOQINGLIJIAQIZOUJINMIAOZHAI,PAISHEGUANGGAOJILUPIAN。


JINRUHUAXIZIQIJIANDIAN,LIJIAQIHEHUAXIZIDAIYANRENDUJUANDELUCHUBILIXIANGCHAWUJI。HUAXIZIDUILIJIAQI,HUOZHESHUOSHIDUIZHIBODEZHONGSHICHENGDUKEJIANYIBAN。


QUNIAN,HUAXIZISHOUCICANJIATIANMAOSHUANG11JIUJINRU“GUOYIPINPAIJULEBU”。JINNIAN,GENJUYIBANGDONGLITUICHUDETIANMAOSHUANG11YUSHOUBANGDAN,HUAXIZIYOUJISHENTop10MEIZHUANGPINPAI。ZHEIYUHUAXIZIDUIZHIBODETOURUSHIFENBUKAIDE。


印尼五分彩 BUGUO,CONGJINNIANSHUANG11DEYUSHOUQINGKUANGLAIKAN,HUAXIZIDEBAOHONGNENGFOUYANXU,RENGYOUYILV。


HUAXIZIZAIDOUYINREXIAOTOP 10DESHANGBANGDANPINSHIQUNIANTUICHUDEYIKUANREMENXIEZHUANGJIN,SHOUJIA49YUAN。ERXINPINMIAOZUXILIEZHONGWEIYOUYIKUANSANFENDENGSHANGDOUYINREXIAOBANGDAN,PAIMINGDI24MING,YUSHOUJIA129YUAN。



图片来自新抖



图片来自新抖


HUAXIZIDINGYIZIJIWEI“CHUANTONGDONGFANGCAIZHUANG”,CHANPINSHEJISHANGCHANGDIANZHUIYIDIAOHUA、JINGJU、MINZUYUANSU,JIJINFANFU。HENFUHEQIMUBIAORENQUN,JI90HOU、95HOUDEXUQIU:YIBUGAODEJIAGEMAIDAO“JINGZHIGAN”。HUAXIZIDE“GUOFENGGUSHI”,ZAIBZHAN、XIAOHONGSHUDENGSHEJIAOPINGTAIYENENGBEINIANQINGRENMAIDAN。JIASHANGDALITOUFANGZHIBO,RANGHUAXIZICONGCHENGLIZHICHUJIUDAXIANGLEDIYIZHANG。


印尼五分彩 DANCONGCHANPINJIAODULAIKAN,HUAXIZIZUOWEIYIGECHENGLISANNIANDEXINPINPAI,RENGCHUZAISHICHANGJIAOYUDECHUQIJIEDUAN。


印尼五分彩 SHOUXIAN,PAOKAI“GUOFENGGUSHI”,HUAXIZICHANPINQUEFADUTEXING。ANZHAOXIAOLIANGPAIMING,HUAXIZIQIJIANDIANZHONGDEBAOKUANDANPINFENBIESHISANFEN、XIEZHUANGJINHEMEIBI。SANGEPINLEIJISHUBILEIHEXINGJIABIDOUBUGAO,ZAITONGDENGJIAWEIDEMEIZHUANGPINPAIZHONGKEYIQINGYIZHAODAOTIDAIKUAN。


QICI,HUAXIZICEZHONGTOUFANGZHIBO,KEYIDUANSHIJIANNEIJIANGPINPAISHENGLIANGZHIJIEZHUANHUAWEIXIAOLIANG,DANYEBANSUIZHEJIAGETOUMINGHUA,QUEFAYIJIAKONGJIANDEWENTI。HUAXIZITUICHUXINPINMIAOZUYINXIANG“GAODING”XILIE,SIHUJIUYIZAITISHENGPINPAIZHENGTIJIAZHIGAN。DANCZHANFAXIAN,“GAODING”XILIEDINGJIAMEIYOUCHAOCHUHUAXIZIYIBANSHUIWEI,RENGSHIBAGONGFUHUAZAILEBAOZHUANGSHANG。


ZONGDELAISHUO,WANMEIRIJI、HUAXIZIDENGGUOHUOPINPAIMEN,TONGGUOKUAISUDIAODONGDUOPINGTAITOUFANG、CHUDAGECENGJIDAREN,YIJINGCHENGGONGDAXIANGLEZHIMINGDU。WANMEIRIJIZAIYINGXIAOCELVESHANGLINGXIANYIBU,LVXIANSHIYONGDAPAIDAIYANRENLAITISHENGPINPAIJIAZHIGAN。


DANGGUOHUOPINPAIYIJINGQINSHENZHENGMING,NEIRONGYINGXIAOSHANGDESHENGSHIKEYIZHIJIECUCHENGZHUANHUA,YIOULAIYAWEIDAIBIAODEGUOJIMEIZHUANGPINPAIYEGONGSHENRUJU,JIANGTOUFANGHEZHIBODENGXINYINGXIAOSHOUDUANYINGYONGQILAI。


ZAIYINGXIAOLINGYUJINGZHENGGENGJIAJILIESHI,HUAXIZIMENDEYOUSHIHAICUNZAIMA?RANGWOMENSHIMUYIDAI。



封面图来自完美日记官方微博

作者:张晨曦、顾拉风 | 编辑:钟睿 | 设计:庄聪婷

本文转载自微信公众号红漏斗(ID:hongloudou),已获授权,版权归红漏斗所有,未经许可不可转载或翻译。



【免责声明】


关键词:欧莱雅 | 完美日记 | 抖音 | 双11
近期热门