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复工百天,中国电影市场为何能成为“世界第一”?

张颖    来源:毒眸    2020-10-30 10:00:00


WEN | ZHANGYING

BIANJI | JIANGYUQI



印尼五分彩 CONG7YUE20RIDIANYINGYUANZHENGSHIKAIMENSUANQI,DAO10YUE27RIWEIZHI,ZHONGGUODIANYINGSHICHANGFUGONGYIJINGZHENGZHENG100TIANLE。DENGTAZHUANYEBANXIANSHI,ZAIZHEI100TIANDESHIJIANLI,GUONEIDIANYINGSHICHANGZONGPIAOFANGCHENGJILEIJI120.32YI,DADAOQUNIANTONGQIDE56%。QIZHONG,GUOQINGDANG8TIANCHUANGZAOLEJIN40YIDEPIAOFANG,CHENGWEIJINCIYU2019NIAN、NEIDIYINGSHIDIERGAODEGUOQINGDANG。


ZHIDEZHUYIDESHI,ZAOZAI10YUE15RI,ZHONGGUONEIDISHICHANGJIUYILEIJI129.5YIYUANDEPIAOFANGCHENGJICHAOYUEBEIMEISHICHANG,CHENGWEIJINNIANQUANQIULEIJIPIAOFANGZUIGAODEDANYISHICHANG。


印尼五分彩 BUGUOSHOUYIQINGYINGXIANG,QUANQIUGEDADIANYINGSHICHANGPUBIANZAOYULEZHONGCHUANG,SUOYIDANGXIADEGELEISHUJUBINGBUNENGFANYINGQISHIJISHICHANGGUIMO——ERXIANGBI“SHIJIEDIYI”DEMINGHAO,GENGZHONGYAODESHIZHONGGUODIANYINGSHICHANGSHIXIANZHEIGE“DIYIMING”DEGUOCHENG。



ZHENGSHIFUGONGHOU,ZAIDIANYINGYUANSHANGZUOLV30%XIANZHIDEQINGKUANGXIA,ZHANGDAYIGEYUEDESHIJIANLI,NEIDIDAPANDEDANRICHENGJIDOUJINWEIQUNIANTONGQIDESHIFENZHIYI,YIZHIYUXINGYEPUBIANYUCE,SHICHANGYAODENGDAOGUOQINGSHENZHINIANDICAIYOUWANGYINGLAIFUSU。


DIMIZHIJI,《BABAI》DESHANGYINGCHENGWEIBINGDIANBEIDAPODEKAISHI。YOUYUDIANYINGQIJIANYIJINGSHOUHUOLEBUCUODEKOUBEI(DIANJIYUEDU:DIANYINGPOJILU,《BABAI》NENGFUZHI《YAOSHEN》《NAZHA》DECHENGGONGMA?),YINCI8YUE21RI《BABAI》ZHENGSHISHANGYINGDANGTIAN,DANRIPIAOFANGJIUZHIDA1.42YI,LEIJIPIAOFANGGAODA3.77YI,BINGLIANXU10TIANBAOCHIDANRIPIAOFANGPOYIDESHITOU。


ZUIZHONG,《BABAI》YICHAOGUO31YIDEZONGPIAOFANGCHENGJI,YUEJUJINNIANQUANQIUDIANYINGSHICHANGDEPIAOFANGDIYI,ZAISHANGZUOLVYOUSUOXIANZHIDETESHUQINGKUANGXIA,SHAJINLENEIDIYINGSHIPIAOFANGQIANSHI。


ZAI《BABAI》HUOREDEJICHUSHANG,8YUE25RIDEQIXIDANGZAI《WOZAISHIJIANJINTOUDENGNI》DEZHULIXIAYOUSHIXIANLEYICIBAOFA。ZAIGUOQUJINIANLI,YIJINGHENSHAOYOUAIQINGDIANYINGZAIQIXIDANGQINEISHANGYINGBINGNADAOPIAOLIANGDEPIAOFANGCHENGJI,《WOZAISHIJIANJINTOUDENGNI》DAPOLEZHEIZHONGJUMIAN:SHANGYINGSHOURIPIAOFANGGAODA2.7YI、ZONGPIAOFANGCHAO5YI。


印尼五分彩 ZUOWEIYIBUFEIDAZHIZUODEGUOCHANAIQINGPIAN,《WOZAISHIJIANJINTOUDENGNI》DEBIAOXIANTONGYANGSHIFANGLEZHUDUOJIJIXUNHAO,CHENGWEIFUGONGHOUXINGYEDEDIERZHENQIANGXINJI(DIANJIYUEDU:QIXIDANGSHUAXINDUOJILU,《BABAI》WEIHEMEIPINGUO《SHIJIANJINTOU》?)。


ZAIJINJIEZHEDAOLAIDE“GUOQING+ZHONGQIU”DANGZHONG,《WODEWODEJIAXIANG》(DANGQIPIAOFANG18.71YI)《JIANGZIYA》(DANGQIPIAOFANG13.79YI)、《DUOGUAN》(DANGQIPIAOFANG3.58YI)DENGDUOBUGUOCHANYINGPIAN,ZEGONGTONGCHUANGZAOLEJIN40YIDEPIAOFANGCHENGJI、LADONGLEJIN1YIDEGUANYINGRENCI,CHEDIDIANRANLEYIQINGZHIHOUDEDIANYINGSHICHANG。


“ZHENGGEXINGYEFUSUDESUDURUCIZHIKUAI,CHAOCHULEHENDUORENDEXIANGXIANG,YEJIDAOLEWOMENJIDADEXINXIN。”ZAI26HAOYOUDUMOU(WEIXINID:DomoreDumou)HEDENGTALIANHEZHUBANDE、ZHUTIWEI“ZHONGQIBAIRI DIANYINGSHICHANGQUANMIANFANRONGYOUDUOYUAN”DEDI12JIE“YANJIESHALONG”(YIXIAJIANCHENG“SHALONG”)SHANG,BOLEYINGXIAOCHUANGSHIRENZHANGWENBO、ALIYINGYEXUANFAZONGJINGLIYANGHAI、DENGTAYANJIUYUANYUANZHANGMUCHENSANWEIJIABINGONGTONGGANKAIDAO。



第十二届眼界沙龙现场


ERBIQIPIAOFANGSHUZIDEHUIFUBENSHEN,GENGZHONGYAODESHI,ZAIFUGONGHOUDEBAIRILI,XINGYESUIRANJINGLILEYIXILIECHONGMANBIANSHUDEJIANNANSHIKE,DANCONGYEZHEMENYECONGZHONGKANDAOLEDIANYINGXUANFADAFAGUIZE、GUANZHONGGUANYINGQIDAIXIHAODENGCHANYEDUANSUOCUNZAIDEBIANHUA。


CONGNEIDISHICHANGCHUANGZAODE100TIANLI120YIPIAOFANGDEJIEGUOLAIKAN,XINGYEYIJINGSHIFANGLEQUANMIANFUSUDELIANGHAOXINHAO,RUHEJIEZHUZHEIGURECHAO,LIYONGHAOGUOQUBAITIANLIZONGJIEDAODEJINGYAN,DAHAOHESUIDANG、CHUNJIEDANGZHEILIANGCHANGZHONGYAODE“ZHANYI”,CHENGLEJIEXIALAISUOYOUDIANYINGRENDOUZAISIKAODEGUANJIAN。



复工百日的意料之外与情理之中


FUGONGBAIRI,ZHENGGEDIANYINGXINGYEDEFUSUGUOCHENGZHONG,CHONGCHIZHETAIDUODE“YILIAOZHIWAI”。


SHOUXIANSHIYUANBENBEIJIYULADONGSHICHANGPIAOFANGHOUWANGDEWAIPIANDEYANZHONGQUEXI。FUGONGCHUQI,ZAIYINGYUANXIANLIU、QIANJINGSHANGBUMINGLANGDEQINGKUANGXIA,GUOCHANTOUBUYINGPIANPUBIANXUANZELEGUANWANGDETAIDU,ERZAOZAIJINNIANSHANGBANNIAN,JIUYOUDUOWEICONGYEZHEXIANGDUMOUBIAOSHI,FUGONGCHUQIXIANGYAOJIHUODIANYINGSHICHANG,DAGAILVHAISHIXUYAOJIXIWANGYU《HUAMULAN》ZHEILEIYINGQIANREDUJIAOGAODEJINKOUPIANLAIDATOUZHEN。



《花木兰》海报


印尼五分彩 DANSHISUIZHEBEIMEIDIQUYIQINGDEEHUA,《HUAMULAN》《HEIGUAFU》《XINBIANZHONGREN》DENGHAOLAIWUDAPIANFENFENXUANBUCHEDANG、GAIDANG,BUJINJINJIAOMIELENEIDIKAOJINKOUXINPIANDAIDONGSHICHANGFUSUDEXIWANG,SHENZHIHAIDAILAILEGENGDUOBUQUEDINGXING——WANGNIANDE8YUEMOHE9YUE,JINKOUDAPIANBENJIUSHILADONGDAPANZENGZHANGDEZHULI。


2017NIAN9YUE31.46YIDEZONGPIAOFANGZHONG,GUANGSHI《ZHIZHUXIA:YINGXIONGGUILAI》JIUGONGXIANLE7.7YI,2018NIAN9YUE《DIEZHONGDIE6:QUANMIANWAJIE》10.7YIDEPIAOFANGZHANDANGYUEZONGPIAOFANGDEJINSANFENZHIYI,JINKOUDAPIANDUIDAPANDEQIANGSHILADONGXIAOYINGYIZHIDOUSHIFENMINGXIAN。


“DANGXINGYEDOUZAIYUQIHUIYOUHAOLAIWUDEDAPIANBAZHENGGESHICHANGDAIRE,GUOCHANDIANYINGLUXUGENSHANGSHI,YOUYUGUOWAIDEYIQING,JINKOUPIANZHEIYINENGZHANDAOSHICHANG40%DAO50%DETILIANGXIAOSHILE,ZHENGGEDIANYINGSHICHANGYAOQUANKAOGUOCHANDIANYINGZHICHENG,ZHEISHIDAJIADOUYILIAOZHIWAIDEQINGKUANG。”YANGHAIZAISHALONGSHANGSHUODAO。


WAIPIANQUESHI,SHIDEXINGYEFUSUDEBUQUEDINGYINSUDOUZENG,SUIRANBISHICHUXIANLE《HALI·BOTEYUMOFASHI》《XINGJICHUANYUE》DENGYIDAPIREMENFUYINGPIAN,DANYOUYINGYUANXINGYEDECONGYEZHECENGGAOSUDUMOU,ZHEILEIYINGPIANBIJIAONANDIAODONGQIXIACHENSHICHANGDEGUANYINGREQING,YINCIBISHIYOUBUSHAOFEIDACHENGSHIDEYINGYUAN,ZAIFUGONGWENTISHANGDOUCHUZAIGUANWANGZHUANGTAI。


KEJIUZAIBUSHAOCONGYEZHEMENXINLIDOUDUIXINGYEFUSUMEIDIDESHIHOU,DIERGE“YIWAI”FASHENGLE:GUOCHANDIANYINGQIANGSHIFALI,CHEDIGAIBIANLEDIANYINGSHICHANGBEIGUANDEJUMIAN。JIEZHIMUQIAN,FUGONGBAIRI120YIDEPIAOFANGLI,GUOCHANPIANPIAOFANGWEI103.6YI,ZHANBIGAODA86.1%,PIAOFANGPAIMINGQIANWUDEYINGPIANJUNWEIGUOCHANPIAN。



ZHISUOYICHENGZHIWEI“YIWAI”,SHIYINWEICHULE《BABAI》ZHIWAI,FUGONGZAOQIDEHENDUOYINGPIANQISHIYINGQIANREDUBINGMEIYOUSHIFENTUCHU。


印尼五分彩 CENGYOUCONGYEZHERENWEI,《WOZAISHIJIANJINTOUDENGNI》ZHEIBUFEISHANGYEDAPIANNENGQUDE5YICHENGJISHIHENRANGRENYIWAIDE。DUICIZHANGWENBOZHICHU,ZHEIQISHIZHENGHAOYINZHENGLEYINGXIAOXINGYELIDEYIJULAOHUA:“YINGXIAOJIUSHIRANGCHANPINWEIXIAOFEIZHECHUANGZAOJIAZHI。”ZHEIXIEYINGPIANDOUSHITONGGUOBUTONGDEFANGSHI,LEIXING、TICAI、DANGQIHUOZHESHIQINGXU,WEIXIANGDAODIANYINGYUANKANDIANYINGDERENCHUANGZAOLEJIAZHI,SUOYIHUODELECHENGGONG。


YEZHENGSHIYINWEIYOULEZHEIDIERGE“YIWAI”,NEIDISHICHANGFUSUDEJIEZOUCAIYUANYUANKUAIYUXUDUORENDEYUQI,YOUCIYINGXIANGLEHENDUOREMENYINGPIANZAI9YUEHOULUXUXUANBUDINGDANGDEJUEDING。QIZHONG,JIBAOKUOCONGJINNIANCHUNJIEDANGCHEXIADE《JIANGZIYA》《DUOGUAN》HE《JIXIANFENG》,YEBAOKUOJIJIANGYUBUJIUHOUSHANGYINGDE《FENGPINGLANGJING》《CHUBAO》DENGYINGPIAN——ERZAIFUPANZHONGZHONGYILIAOZHIWAISHI,JIWEIJIABINYEFENFENBIAOSHI,QISHIYIWAIZHIYUYEYOUPODUO“YILIAOZHIZHONG”。


“SHOUXIAN,CONGLEIXINGTICAISHANGKAN,SHICHANGSHANGDEYINGPIANGENGJIADUOYUANHEFENGFULE,GUANZHONGYOULEGENGDUODEHAOXUANZE。”MUCHENZHICHU,“YIGUOQINGDANGWEILI,CHULEYOUXIANG《WOHEWODEJIAXIANG》ZHEIZHONGNENGFUGAIDUOLEIYONGHUDEZHUXUANLVYINGPIAN,HAIYOUDONGZUOPIAN、XIJUPIAN、QINGCHUNLIZHIDETICAIYIJIDONGHUADIANYING《JIANGZIYA》DENG,ERZAIGUOQUDELIANGSANNIANLI,GUOQINGDANGNEIBINGMEIYOUZHEIMEFENGFUDEDIANYINGLEIXINGXUANZE。”


DENGTAZHUANYEBANSHUJUXIANSHI,JINNIANGUOQINGDANGPIAOFANGQIANSANDESANBUYINGPIAN,ZAIXIANGKANRENQUNDENIANLINGZHANBISHANG,20SUIYIXIARENQUNDEBIZHONGGAOYU2018、2019NIAN,XIANGBIYIWANGXIJU、ZHUXUANLVTICAIWEIZHUDEQINGKUANG,JINNIANDEGUOQINGDANGQIFUGAILEGENGDUONIANQINGDEGUANZHONGQUN。


FANGYANFUGONGHOUDE100TIANLI,LEIXINGTUOZHANDUIDUOYUANGUANYINGRENQUNDELADONGXIAOGUOTONGYANGMINGXIAN。


YOUYUYINGPIANTICAILEIXINGDETUOZHAN,NANXINGGUANYINGQUNTIYEZAIZHEIYISHIJIANNEIYOUSUOZENGZHANG。DENGTASHUJUXIANSHI,DUIBI2019NIANTONGQI,FUGONGBAIRIDENANXINGGOUPIAOYONGHUZHANBIWEI49%,QUNIANTONGQITIGAOLE4GEBAIFENDIAN。ZAISHALONGDESANWEIJIABINKANLAI,DIANYINGTICAILEIXINGDEFENGFU,WAJUELESHICHANGZHONGGENGDUOLEIXINGDEGUANZHONGQUNTIDEJIARU,LIRUXIANG《BABAI》ZHEIYANGDEZHANZHENGPIAN,JIUZHIJIEJIFALENANXINGGUANZHONGQUNTIDEGUANYINGREQING。


YUFENGFUDEYINGPIANLEIXINGXIANGDUIYINGDE,SHIYONGHUYAYIYIJIUDEGUANYINGREQING。XIANG《WOHEWODEJIAXIANG》《BABAI》DENGREMENYINGPIAN,TAOPIAOPIAODEXIANGKANRENSHUJUNCHAOGUOLEBAIWAN,ERDUOBUYINGPIANSHANGYINGSHOURIJINAXIAGUOYIDEPIAOFANG,YESHUOMINGLEGUANZHONGYONGXIANGYINGYUANDEREQING。


印尼五分彩 ZHENGRUZHANGWENBOSUOYAN,《WOZAISHIJIANJINTOUDENGNI》NENGQUDEHAODEPIAOFANGCHENGJIDEYIGEZHONGYAOYUANYIN,YESHIYINGPIANMANZULEYIQINGGUOHOULIANRENMENXIANGJIAN、YUEHUIQUKANDIANYINGDEQIANGLIEXUQIU。



《我和我的家乡》海报


印尼五分彩 ZAILEIXINGJIAOWEIFENGFU、YONGHUGUANYINGXUQIUJIAOGAODEJICHUSHANG,ZHILIANGZIRANCAISHIGENGGENBENDEYUANYIN。


印尼五分彩 “《BABAI》《WOHEWODEJIAXIANG》DENGYINGPIANSHIXIANLEKOUBEIPIAOFANGSHUANGFENGSHOU,HUODELEJUEDADUOSHUGUANZHONG,BAOKUOTIAOTIDEWENYIQINGNIANRENKE。”ZHANGWENBOFENXIANGDAO,“DANGQINEIYOUDUOBUYINGPIANCONGCHUNJIEGUOLAIDE,TILIANGHEPINZHIDOUXIANGDUIJIAOGAO,YOUCIDAILAILEJINNIANDEGAOPIAOFANGCHENGJI。”



复工百日,宣发行业有了哪些新思考?


印尼五分彩 CHULETICAILEIXINGDEFENGFUHEGUANZHONGGUANYINGQINGXUDEJIZANDENG“KEGUANYINSU”WAI,ZHEICIFUGONGGUOCHENGZHONG,CONGYEZHEMENZAIXUANFACENGMIANSHANGDEYIXIEZHUGUAN、JIJIDEYINGDUICELVE,TONGYANGSHIXINGYEFUSUBUKEHUSHIDEGUANJIANYINGXIANGYINSU。


HAISHIYIQIXIDANGHEIMAYINGPIAN《WOZAISHIJIANJINTOUDENGNI》WEILI,JIABINMENRENWEIYINGPIANNENGCHENGWEIHEIMA,HENZHONGYAODEYUANYINZHIYISHIXUANDUILEYIGEZHENGQUEDEDANGQI。


GUOQUJINIANLI,QIXIDANGDUIXINPIANLAISHUOBINGBUSHIYIGECHUANTONGYIYISHANGDEHAODANGQI。ZUOWEIJIERIERFEIJIARIDECUNZAI,QIXIDANGTIANRUGUOGANBUSHANGZHOUWUHEZHOUMO,CHUFEISHIZUGOUYOUBAODIANDEDAPIAN,FOUZEXIANGYAOXIYINGUANZHONGJINYINGYUANGUANYINGBINGBURONGYI,ERYINGPIANYUJIERIFENWEIDEBANGDINGGUANXIYEHUIJIUCISONGSAN,GUDAOZHILEHENSHAOYOUPIANFANGYUANYIMAOXIAN。ZUIJINJINIAN,QIXIDANGMEIYOUAIQINGPIANYIJINGCHENGWEILEYIGEHENPUBIANDEXIANXIANG。


印尼五分彩 ZAIZHEIYANGDECHANYEBEIJINGXIA,《WOZAISHIJIANJINTOUDENGNI》BUJINMEIYOUXUANZEHUIBI,FANERZAIYINGYUANFUGONGDEXIAOXICHUANCHUHOU,JIULVXIANXUANBUYINGPIANJIANGZAIQIXIJIEDANGTIAN(8YUE25RI)、YIGEGONGZUORIDEZHOUERSHANGYING。ERZUOWEIYINGPIANYINGXIAOFUZERENZHIYIDEZHANGWENBOBIAOSHI,ZHEISHIPIANFANGJIYUDUIYINGPIANPIANMINGHENEIRONGDEPANDUANHOU,ZUOCHUDEXUANZE。



“ZHEIGEPIANZIDEMINGZIHENSHIHEZHEIGEDANGQI,YUYIQINGHOUQINGLVMENXIANGYUEKANDIANYINGDEZHUANGTAICHANSHENGLEFEICHANGQIANGLIEDEHUAXUEFANYING。”ZHANGWENBORENWEI,DIANYINGDEMINGZIBENSHENYEXIANGYIGECHENGNUO,ZAITESHUSHIQIYOUZHEGENGJIATEBIEDEYIYI,YOUCIPANDUANZHEIBUDIANYINGDUIGUANZHONGLAISHUOSHIYOUQIANGDAXIYINLIDE,SUOYIPIANFANGCAIXUANZEZAIQIXIDANGZHEIGEDANGQISHANGYING。


DANGRANGUANGSHIYOUYIGEHAODEMINGZI,BINGBUZUYIRANGYIBUYINGPIANZAIHOUYIQINGSHIQIZHEIYANGYIGETESHUJIEDUANLICHUQIZHISHENG——YIBUDIANYINGYAOXIANGZHUAZHUHAODEDANGQI,YIWEIZHESUOYOUXUANFADONGZUODOUXUYAOZAOZAOZHUNBEIHAO,BUDAWUBAWOZHIZHANG,ZHEIZHENGSHICHONGMANBIANSHUDEQINGKUANGXIA,XINGYENENGGOUXUNSUFUSUDELINGYIGEZHISHENGFABAO。


印尼五分彩 “ZAIXINGYEFUGONGDEXIAOXISHUAPINGDANGTIANDEXIAWUSANDIAN,《WOZAISHIJIANJINTOUDENGNI》DINGDANGDEXIAOXIJIUFACHULAILE。”YANGHAIBIAOSHI,WEILE“QIAHAO”GANSHANGZHEIYISHIJIANDIAN,ZHENGGETUANDUIQISHIYIJINGZAIGUOQUDEJIGEYUEDESHIJIANLISHIKEZHUNBEIZHE。“WOMENMEIZHOUDOUZAICHUBEIXINDEWULIAO,YIZHIZAIWEIDENGDAOZHEIGEJUTISHIJIANERZUONULI,DIANYINGDEXUANFAGONGZUOZHENDEYAOQIANZHI,BUYAOJIXIWANGYUTURANSHIXIANPOQUAN,ZHEIYIDIANZAIWEILAIDEXIANGMULIYEHUIFEICHANGSHIYONG。”


DENGTAZHUANYEBANSHUJUXIANSHI,《WOZAISHIJIANJINTOUDENGNI》ZAIDINGDANGHOUDEJINYIGEYUELI,LEIJIFABULE9GEYINGXIAOWULIAO,SHITONGDANGQIDIANYINGLIFABUWULIAOZUIMIJIDEYINGPIAN。QIZHONG,ZHUYANLIYITONGHELIHONGQI“CHAOTIANKUASHIKONGXIANGLIAN”、“QIXIZUITIANYUEHUIFANGSHI”DENGYINGJUZHAO、HUAXUYINFABUXIAODEGUANZHUDU,DANGEYINGXIAOWULIAOZHIJIELADONGXIANGKANRENSHUCHAOSHIWANDEZENGZHANG。


印尼五分彩 ZAICIJICHUSHANG,JIEZHUDASHUJUZHULIDIANYINGXUANFA,SHILINGYIGELAOSHENGCHANGTAIDANYIRANBUNENGHUSHIDEHUATI。MUCHENTOULU,ZAOZAIQUNIAN《WOZAISHIJIANJINTOUDENGNI》JIUTONGGUODENGTADESHIYINGHUIFANKUI,DUIYINGPIANDENEIRONG、ZHIZUO、JIANJIDENGJINXINGLEYOUHUA。


印尼五分彩 “ZAIZHENGGEXUANFAQIQIDONGZHIHOU,DENGTAYEPEIHEXUANFAZUOLEYIXIETUIGUANG,LIRUDENGTAMALASONGSHIDEZHIBOHUODONG,DUANDUAN20TIANZUO22CHANGDECHONGJIBO。TONGGUOMALASONGSHIDEZHIBO,BAZHENGGEYINGPIANDEREDU、YUSHOUDEJIEZOUDAIQILAI,RANGGUANZHONGZHUJIANQULAHUIDAOYINGYUAN,ZHEIGESHICUCHENGTAZAIQIXIDANGRIDADAO2.7YIPIAOFANGBIJIAOZHONGYAODEYUANYIN。”MUCHENBIAOSHI。


JUDUMOUGUANCHA,LEISIDECHENGGONGJINGYANBINGBUZHITIXIANZAI《WOZAISHIJIANJINTOUDENGNI》SHENSHANG。BIRUZAI《YIDIANJIUDAOJIA》SHANG,DENGTAGENPIANFANGJIUJINXINGLEYIXIEXIANSHANGXIANXIAJIEHE、ZUOKOUBEIGUANYINGTUANDEXINYINGXIAOWANFA。


印尼五分彩 TONGGUODENGTASHIYINGSANGECHENGSHIHOUFAXIAN,MEIGECHENGSHIDEZIYOUZHIYEZHE、CHUANGYEZHE、WAIMAIQISHOU、KUAIDIYUANDENGCONGYEZHE,DUIYINGPIANDEPINGJIAMINGXIANGAOYUQITARENQUN。JIYUZHEIGESHIYINGFANKUI,YINGPIANXUANZEQUZUOZHENDUIELEME、CAINIAO、KUAIDIWAIMAIXIAOGEDENGTEDINGQUNTIDEZHUTIGUANYINGTUANHUODONG,CONGZHEIXIEGUANZHONGDEHAOPINGZHONG,ZHENGMIANZHULILEYINGPIANHUATI、REDUDECHUANBO。


CIWAI,ZAIYANGHAIKANLAI,GUOQINGDANGDEXUANFAYOUHENDUOTESHUXING,SHIZHIDEXINGYESHENRUSIKAO、YOUQUBIEDIDIAOZHENGCELVEDE。YINCI,ZHENGGEGUOQINGDANGQIANQI,DENGTASHANGXIANDEQUANXINSHUZIHUAXUANFAGONGZUOTAIZHONG“YUSHOUXINZENGBANG”DENGSHUJUBANGDANDEZHONGYAOXINGYEKAISHIXIANXIAN,TONGGUODUIYUSHOUPIAOFANG、CHANGCISHUJU,YIJIYINGPIANXUANFAJIZHUANHUAXIAOGUOJINXINGSHISHIJIANCE,DUIWEIBOHEDOUYINDERESOUCITIAO、HUATIREDUDEJISHIFENXI,LAIBANGZHUYINGPIANZAITESHUDEDANGQINEIJINXINGXUANFACELVEDEJISHIXIAOZHENG。


YOUYUHOUYIQINGSHIDAI,HENDUOGONGSIDEXUANFAYUSUANDOUYOUSUOSUOJIAN,SUOYIYINGSHIGONGSIPUBIANHUIGENGZHONGSHIXUANFADEXIAOLV,LIYONGDASHUJUSHIXIANGENGGAOXIAO、JINGZHUNDEYINGXIAOTOUFANG,ZEXIANDEFEICHANGZHONGYAO。ERZHENGSHIDEYIYUXUANFAGONGZUOQIANZHI、WULIAOCHONGFENZHUNBEI、YONGHAODASHUJUDENGXUANFAJINGYAN,ZHONGGUODIANYINGSHICHANGCAINENGZAIFUGONGYIBAITIANNEISHIXIANKUAISUFUSU。


DANGRAN,ZHEIXIEJINGYANBUJINJINNENGZUOYONGYUFUGONGJIEDUAN,DUIYUJIEXIALAIJIJIANGDAOLAIDEHESUIHECHUNJIEDANGTONGYANGDAYOUQISHI。


DENGTASHUJUXIANSHI,MUQIANYIDINGDANGDEHESUIDANGYINGPIANZHONG,REDUPAIMINGQIANSANDEYINGPIANLI,《CHAIDANZHUANJIA2》DEGUANYINGRENQUNMINGXIANPIANXIANGYUNANXING;YOUYIYANGQIANXIZHUYANDE《YIDUOXIAOHONGHUA》ZUISHOU25SUIYIXIANVXINGQINGLAI;ERYOUCHENLINONG、LIXIANZHUYANDE《CHIHUSHUSHENG》YECHENGXIANCHUMINGXIANDENVXINGSHOUZHONGPIANHAO。


印尼五分彩 XIANGBIWANGNIANWAIPIAN、DONGZUO、KEHUANHEQINZIDONGHUADENGDUOYUANHUALEIXINGKEGONGGUANZHONGXUANZEDEQINGKUANG,JIEZHIMUQIANWEIZHI,JINNIANDEHESUIDANGSHIZECUNZAILEIXINGSHANGQUESHI。YINCIMUCHENRENWEI,JINNIANHESUIDANGYAOXIANGHUODEGENGDATILIANGDEPIAOFANG,HAISHIYAOGENGDUOYILAIDIKOUBEIPOQUANZHIHOU,XIANGNANXINGYIJINIANZHANGNVXINGRENQUNTUPO。ZAIZHEIZHONGQINGKUANGXIA,XUANFAWULIAOZEXUYAOGENGYOUPIANXIANGXINGDIMIANXIANGBUTONGYINGPIANGEZIDECHUIZHISHOUZHONG,YISHIXIANHUATIHEREDUDEZENGZHANG,CONGERZHULIYINGSHANGYINGCHUQIPIAOFANGDEJILEI。



ZHIYUGENGWANGHOUDE2021NIANDECHUNJIEDANG,JINGUANMUQIANDINGDANGDEYINGPIANSHULIANGJIAOSHAO,DANJINGZHENGYIRANSHIFENJILIE:DAIP《TANGRENJIETANAN3》DETAOPIAOPIAOXIANGKANYIJINGTUPOLIUBAIWAN,CHUANGXIALISHIZUIGAOJILU;CHEDANGZIJINNIANCHUNJIEDANG、ZAIGUANZHONGZHONGYOUYIDINGRENZHI《JINJIJIUYUAN》,YIJIQIHUANXUANYITICAI《CISHAXIAOSHUOJIA》DENGYINGPIAN,MUQIANYEREDUBUXIAO。


ZAIZHEIZHONGJUMIANXIA,DIANYINGXUANFADONGZUOZENMEDA,CAINENGJIANGJIAOGAODEYINGQIANREDUZHUANHUAWEISHISHIZAIZAIDEPIAOFANGCHENGJI,ZEXUYAOCONGYEZHEMENGENGZHUNQUE、SHENRUDIPANDUAN。


像“唐探”这样已经具有强品牌效应的大IP,从目前发布的营销物料来看,主演王宝强搭档刘昊然印尼五分彩的王牌组合,仍然是主要的营销点。而灯塔数据显示,在已经定档春节档的几部影片里,《唐人街探案3》占据最明显的下沉优势,三四线城市想看人数占比达到了41.5%,针对这一用户画像的特质,影片后续宣发动作的调整,也许会更加有意识地深入覆盖、挖掘、调动这部分观众的潜质。



印尼五分彩 ZONGDELAIKAN,ZAIJINGLILEXINGYEFUGONGBAIRIHOU,DIANYINGXUANFAXINCEZHONGDIAN、XINDAFADEXIAOGUOYIJINGDEDAOLEYANZHENG,ZHEIBIJIANGWEIHESUI、CHUNJIETIGONGHENHAODEJINGYANHEFANGFA,DANZAISHIJIDEZHIDAOZUOYONGWAI,CONGGUWUXINGYESHIQIDEJIAODULAIKAN,100TIAN120YIDECHENGJI,YEJIANGJIDAOCONGYEZHEMENJIDADEXINXIN。SUIZHEZHIHOULUXUYOUYINGPIANJIARUHESUI、CHUNJIEDANGDEZHENDI,HAIHUIYOUNAXIEXINPIAN、ZAIYINGXIAOSHANGFANGCHUNAXIEXINXIANYOUXIAODE“DAZHAO”,JIEXIALAITONGYANGZHIDEQIDAI。




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