印尼五分彩

明星姓名
  • 明星姓名
  • 常见问题
  • 行业资讯
  • 明星行程
搜索
热门标签:演员请就位第二季  中餐厅第四季  央视主持人  影视版权联动  更多>>
当前位置: 印尼五分彩 > 代言观点 > 正文

流量=销量?车企频繁找偶像明星代言真的有用吗

竹子    来源:星数 BRIGHT DATA    2020-08-14 10:00:00


印尼五分彩 “XIAYIBUJIUSHISHIXIANBAOMAZIYOU。”ZHEIJUHUAYIJINGCHENGWEILEYIYANGQIANXIFENSIJIANDEYIJULIUXING“GENG”。


易烊千玺的宝马代言就像一个燃点,点燃了汽车品牌寻找明星代言人的热情。


自4月之后,王俊凯代言雷克萨斯、许光汉代言凯迪拉克、陈伟霆代言玛莎拉蒂……明星车代的数量就像拉开了闸门,快速增多了起来。


JUCBNDataXIAOFEIZHAN(YIXIAJIANCHENGCZHAN)BUWANQUANTONGJI,2020NIANZHIJIN,MINGXINGQICHEDAIYANYIJINGYOU25QI,BI2019NIANQUANNIANHAIYAODUOCHU5QI。QIZHONG,ZAIDAIJIFENBUSHANG,90HOUMINGXINGZHANJULEQICHEDAIYANDEBANBIJIANGSHAN。



汽车品牌和年轻明星的合作越来越多,从人气演员杨洋李易峰印尼五分彩,到大热组合TFBOYS易烊千玺、王俊凯,再到新生代的00后偶像,明星和汽车品牌合作的头衔也变得多样起来。



印尼五分彩 XUANZEDEMINGXINGGENGNIANQINGLE,QICHEPINPAIZIRANYOUZHEZIJIDEYINGXIAOCELVE。WOMENGUANCHALEBIAOGEZHONGMINGXINGDAIYANDEQICHEXINGHAO,RUZHANGANMAZIDACX-30、BEIJINGXIANDAIDISHIDAISUONATA、DONGFENGBIAOZHI2008DENG,YIDUOBANDOUSHIJINNIANSHANGSHIDEXINCHEXING。


ZAIHEZUOTOUXIANSHANGMIAN,QICHEPINPAIYEYOUYISHIDIQIANGDIAOQI“XINSHENGDAI”DEGAINIAN。00HOUOUXIANGCHENGYUANFANCHENGCHENG,JIUYIXINSHENGDAIPAOLVDAIYANRENDESHENFENCANJIALEZHANGANMAZIDAXINCHESHANGSHIFABUHUI。



北京现代除了官宣女明星杨幂成为索纳塔品牌代言人外,还邀请张逸杰、陈宥维、赵品霖三位年轻明星担任品牌挚友。邀请不止一位明星来造势助阵,且趋向年轻化,这是今年车市一个较为普遍的现象。而出现这种现象的原因,也和汽车的整体销售环境有着紧密的关系。


印尼五分彩 JU《2020SHANGBANNIANQICHESHICHANGYUYONGHUDONGCHABAOGAO》XIANSHI,SHOUYIQINGYINGXIANG,2YUEFENCHESHIXIAOLIANGJIJUXIADIE,HUANBIXIAJIANG86%,DAO5YUECAIKAISHIXIAOLIANGZHENGZENGZHANG。



图片来源:懂车帝×中国汽车流通协会《2020上半年汽车市场与用户洞察报告》


ZAIYIQINGDESINVEXIA,CHESHIYINGLAILEJULIEDE“HANDONG”。DANBINGDONGSANCHIFEIYIRIZHIHAN,HUISHOUQIANJINIAN,WOGUODEQICHEXIAOSHOUSHICHANGJIUYIJINGJINRULEXIANGXIADEZHUANGTAI,JIEZHI2019NIAN11YUE,ZHONGGUOQICHELEIJIXIAOLIANG2311WANLIANG,TONGBIXIAJIANG9.1%。JUGONGANBUJIAOTONGJUSHUJUXIANSHI,2019NIANZHONGGUODEQICHEBAOYOULIANGYIJINGDADAO2.5YILIANG,XINCHEDISUZENGZHANGCHENGWEIYIZHONGXINCHANGTAI。


ZAIZHEIYANGDEQINGKUANGXIA,HAIMEIYOUMAICHEDENIANQINGXIAOFEIZHEQUNTIJIUCHENGWEICHESHIJIXUKAIKENDE“WOTU”。JINNIANSHANGBANNIAN,90HOUYONGHUDUIYUQICHENEIRONGDEGUANZHUZHUBUPANSHENG,QICHEPINPAIZHAOLANGENGDUODEXINSHENGDAIMINGXINGRUCHANG,CONGLINGYIGEJIAODULAISHUOJIUSHIZAIDAKAINIANQINGXIAOFEIZHEDESHICHANG。



图片来源:懂车帝×中国汽车流通协会《2020上半年汽车市场与用户洞察报告》


HUACHENBAOMAFUZONGCAIYANGMEIHONGCENGZAIJIESHOUFENGHUANGWANGQICHECAIFANGSHITIDAO,ZHONGGUOHAOHUACHEDEYONGHUNIANLINGDUANBUDUANXIATAN,BAOMAZAIZHONGGUODEYONGHUNIANLING,XIANGBIJIAOCHENGSHUDESHICHANGRUMEIGUOHEDEGUO,KEYINIANQING15SUISHENZHI20SUI。MASHALADIYEZAIGUANXUANDAIYANRENSHIBIAOSHI,TAMENKANZHONGDESHICHENWEITINGBENSHENYUNIANQINGXIAOFEIZHECHAOLIUPIANHAOXIANGPIPEI。


SUOYI,NIANQINGMINGXINGDEDAIYANZHENDEJIQICHESHICHANGDAILAILEGAIBIANMA?



明星的流量,真的能带动销量?


CIQIAN,ZAIWANGJUNKAIHEYIYANGQIANXIDOUZAI4YUEGUANXUANQICHEDAIYANSHI,WOMENCENGZAI《DOUDAIYANHAOCHELE,WANGJUNKAIHEYIYANGQIANXISHEIDESHUJUBIAOXIANGENGHAO?》TAOLUNGUOLIANGGERENDEDAIYANSHENGLIANGHEDAIHUOSHUJU。ZUOWEI“TIANTUAN”TFBOYSDECHENGYUAN,WANGJUNKAIHEYIYANGQIANXIJINGJIUBUSHUAIDELIULIANGREDUCHENGWEIQICHEPINPAILEIKESASIHEBAOMAXUANZHONGTAMENDEZHONGYAOYINSU。


以王俊凯为例,官宣至今,雷克萨斯为这位年轻的代言人做了非常多大动作的宣传。先是4月份上线以“暂停继续”为主题的对谈活动,并开展线上直播活动。7月份,又以王俊凯为主角,邀请演员陈数印尼五分彩、丁勇岱,联合杂志《时尚先生》共同拍摄人生电影《任务》,如今微电影播放量达到1754万。



LEIKESASIZAIMINGXINGYINGXIAOFANGMIANZUOCHUDESUOYOUNULI,DOUSHIWEILETUIDONG4YUEFENSHANGSHIDEXINNENGYUANDIANDONGCHEUX300eDEXIAOLIANG。ZHEIKUANXINCHEXINGYESHILEIKESASIZAIXINNENGYUANSHICHANGDESHOUCICHANGSHI,TAMENJIXUZAIDUANQINEIHUODEDALIANGDEPUGUANGDU。



印尼五分彩 JUZHONGGUOQICHELIUTONGXIEHUISHUJUXIANSHI,JINNIANSHANGBANNIAN,HAOCHEZHONGCHUNDIANDONGCHEXIAOLIANGQIAN10ZHONG,LEIKESASIUXXILIEYI565WEIJUDI7MING。ERTESILAModel 3YIYIJIZHILIXIAOLIANGCHAOGUOQITA9GEPINPAIXIAOLIANGDEZONGHE。



图片来源:中国汽车流通协会《2020上半年豪华车市场报告》


ZAIDAKAIXINNENGYUANSHICHANGFANGMIAN,LEIKESASIDE“LIULIANGXIAOYING”ZANSHIHAIMEIYOUHUODETAITUCHUDECHENGJI。DANSHIZUOWEI4YUEFENCAIGANGGANGSHANGSHIDECHEXING,HOUXUXIAOLIANGHAIYOUDAISHICHANGJIXUFALI。


ZONGSHIHETAYIQINALAIZUOBIJIAODEYIYANGQIANXI,ZAI4YUEFENGUANXUANWEIBAOMAXINSHENGDAIDAIYANRENHOU,BAOMAGUANBOYEZAIDUANSHIJIANNEISHOUHUOLEDALIANGMAICHESHAIDAN。



图片来源:微博


DANSHI,ZAITILIANGRUCIZHIDADEQICHESHICHANG,XIANGYAOYIFENSIQUNTIZHILILADONGZHENGGEPINPAIXIAOLIANGZENGZHANGBINGBUSHIJIANXIANSHIDESHIQING。ZAI《2020SHANGBANNIANHAOHUACHESHICHANGBAOGAO》ZHONG,KEYIKANCHU,BAOMAZHENGTIXIAOLIANGRENGCHENGXIAJIANGQUSHI,YOUQIYIERJIDUWEIZHU,DADAOLE10NIANLAISHOUCIJIDUJINGLIRUNWEIFU。



图片来源:中国汽车流通协会《2020上半年豪华车市场报告》



图片来源:亿欧


LINGWAI,JINNIANTONGYANGGUANXUANLEQUANXINMINGXINGDAIYANDEBENCHI、AODI、KAIDILAKEXIAOLIANGYECHUYUXIAHUAZHUANGTAI。


印尼五分彩 BUTONGYUKUAIXIAOPINPAI,CHEDAIBINGBUNENGJIANDANBANGZHUPINPAIZAIDUANSHIJIANNEIHUODEYOUXIAODEZHUANHUAXIAOYI。JISHISHIYONGYOUGAORENQIDEMINGXING,YEMEIBANFAWANJIUQICHESHICHANGXIAOLIANGDETUISHI。


印尼五分彩 QICHEPINPAIYUDAIYANRENDEGUANXI,BUNENGJIANDANGUIJIEYUMAIHUOYUMAIHUODEGUANXI,ZAICHESHIZHENGTIQUSHIBINGBUXIANGYANGDEXIANZHUANGXIA,XIANSHANGZHIBOMAICHE、XUNZHAOLIULIANGMINGXINGDAIYAN,YIJINGSHICHEQIZHANZAIFENGKOUZHIXIAZUOCHUDEJINLICHANGSHI。SUIRANBUNENGDAILAIROUYANKEJIANDELIYIZENGZHANG,DANSHINENGXIYINGENGDUONIANQINGXIAOFEIZHEDEMUGUANG,YESHOUHUOLELIDAYUBIDEXIAOGUO。



关于星数


“星数”是CBNData立足阿里巴巴消费大数据研发的新型指标体系,从消费视角洞察明星商业价值,以消费转化重新定义明星商业价值的内涵,衡量明星的消费影响力,即通常所说的“带货力”。


“星数”包含数据咨询、数据榜单和星数罗盘三大产品体系,持续产出CBNData明星商业价值洞察、明星IP合作效果监测、品牌联动明星营销模式评估、CBNData明星消费影响力综合指数榜、CBNData明星消费影响力专业细分榜等明星消费大数据产品,帮助明星定制IP商业化策略,提升自身商业影响力及商业规划效率;同时也助力品牌精准匹配明星资源,提升合作的消费转化率。



【免责声明】


关键词:流量 | 销量 | 偶像 | 明星代言
近期热门