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企业出事,代言人该不该担责?

宁夏新闻网    来源:宁夏新闻网    2020-07-07 11:00:00

最近,湖南卫视主持人集体“水逆”。仝卓和高天鹤考试作弊翻车刷屏后,7月1日汪涵因曾代言企业“爱钱进App被立案侦查”冲上了热搜。


印尼五分彩 2RI,“WANGHANFASHENGMINGDAOQIAN”ZAICICHENGWEIRESOUHUATI,BINGQIELIYALAOGANMADENGSHANGSHOUWEI。ZUOWEICENGJINGDEDAIYANREN,QIYECHUSHIHOUMINGXINGGAIBUGAIDANZE?DAOQIANJIUKEMIANZEMA?



千亿级P2P平台“爱钱进”出事


7YUE1RI,“AIQIANJINAppBEILIANZHENCHA”DENGSHANGWANGLUORESOU,YOUTOUZIZHEZAIWEIBOSHANGFANYING,“2019NIAN3YUEDAOQI,BENJINDAOXIANZAIYINIANBANLE,YIFENDOUQUBUCHULAI!”


印尼五分彩 ZUOWEIYIJIAYUANLAOJIP2PQIYE,AIQIANJINYU2014NIAN5YUE6RISHANGXIAN。GUANWANGXIANSHI,JIEZHI2020NIAN7YUE2RI,PINGTAIYILEIJIFUWUYONGHU1679WAN,LEIJIWEIYONGHUZHUANQUCHUJIEHUIBAO98.97YIYUAN,LEIJICUOHEJIAOYI2319.21YIYUAN。


印尼五分彩 2RI,JIZHESOUSUOFAXIAN,BUZHIWEIBOSHANGYOUDALIANGZHENDUIAIQIANJINDETOUSU。ZAIHEIMAOTOUSUSHANG,ZHENDUIAIQIANJINDETOUSUYEBUSHAO,MUQIANYIYOU3810TIAO;LINGWAIZAIJUTOUSUSHANG,GUANYUAIQIANJINDETOUSUTIEYEDADAOLE5340TIAO。


SHULIFAXIAN,TOUSUZHUYAOJIZHONGZAIAIQIANJINPINGTAIQIXIACHANPINYUQI,JIEKUANDAOQIBUGUIHAI,BICHUJIERENDAZHEZHAIQUANDENG。


印尼五分彩 DUICI,AIQIANJIN1RIWANHUIYINGCHENG,YIZHIZAINULICUJINDAJIADEZHAIZHUANJIAOYI,DANSHIFOUNENGGOUZHUANRANGCHENGGONGQUJUEYUSHICHANGHUANJING、JIEKUANRENDEHAIKUANYIYUANYIJIQITAYONGHUDEZHAIQUANSHOURANGYIXIANG,DANGQIANSHICHANGHUOYUEDUJIAODI,DENGDAIZHUANRANGDESHIZHANGJIAOZHANG。


DUIYU“LIYONGYINGJIZHERANGTONGDAOEYISHOUGECHUJIEREN”DEWENTI,AIQIANJINZEJIESHI,SHIWEIJIYOUZIJINXUQIUDECHUJIERENTIGONGDEYIGECHUKOU,SHIFOUDUIZISHENCHIYOUZICHANJINXINGZHEJIAZHUANRANGSHIWANQUANZIYUANDE。BUGUOYOUWANGYOUFANYING,TONGGUOZHEJIAZHUANRANG,YECHICHIWEISHOUDAODAOZHANGTONGZHI。


印尼五分彩 “MUQIANGONGSIRENGZAIZHENGCHANGYUNYINGDANGZHONG。”AIQIANJINHAIBIAOSHI。


印尼五分彩 BUGUO,JIZHECONGBEIJINGSHIDIFANGJINRONGJIANDUGUANLIJUWANGZHANSHANGKANDAO,ZHENDUIYOUTOUZIZHETICHUAIQIANJINDAOQIBUTUIQIANDEWENTI,5YUE8RI,BEIJINGSHIDIFANGJINRONGJIANDUGUANLIJUZAIXIANGGUANWENTIDEDAFUZHONGBIAOSHI:GONGANJIGUANYIJINGLIANDIAOCHAGAIPINGTAI,XIANGGUANBUMENJIANGYANGEANZHAOSIFACHUZHICHENGXUJINXINGCHULI。


印尼五分彩 AIQIANJINGUANWANGXIANSHI,JIEZHI2020NIAN5YUE31RI,AIQIANJINJIEDAIYUE227.6YIYUAN,JIEDAIYUEBISHUWEI186.76WANBI,RENJUNLEIJICHUJIEJINE4.96WANYUAN。MUQIANQIYUQIJINE66.29YIYUAN,YUQIBISHU421651BI。


汪涵、刘国梁曾为代言人


TIANYANCHASHUJUXIANSHI,AIQIANJINWEISHANGHAIRONGSHUWANGLUOKEJIYOUXIANGONGSIDEQUANZIZIGONGSI,LIANGZHEFADINGDAIBIAORENJUNWEIDONGQI。HOUZHEGONGSICENGDUOCIGENGMING,CENGYONGMINGBAOKUOFANPUJINKEQIYEFAZHAN(SHANGHAI)YOUXIANGONGSI、PUHUIJINRONGXINXIFUWU(SHANGHAI)YOUXIANGONGSI。SHANGHAIRONGSHUWANGLUOKEJIYOUXIANGONGSIGUDONGZHONG,YOUZHIMINGFENGTOUJIGOUGAORONGZIBENDENG。


ZAIP2PJIANGHUSHANG,AIQIANJINKENENGBUSHIZUIYOUMINGDE,DANQUESHIHENHUIYINGXIAODE。REBOJU《LAOJIUMEN》《ZUILINGLONG》《CHUQIAOCHUAN》《BAIYEZHUIXIONG》《NEINIANHUAKAIYUEZHENGYUAN》《HUANLESONG》,JUNZHIRUGUOQIGUANGGAO。


WEITISHENGPINPAIXINGXIANG,AIQIANJINJINIANQIANQINGLEWANGHANZUODAIYAN,WANGHANCENGCANYULUZHIDEZONGYI《YESHENGCHUFANG》YECHUXIANLEAIQIANJINDE“SHENYING”。


1RI,AIQIANJINCHUSHIHOU,ZHONGDUOWANGYOUCHONGJINWANGHANDEWEIBOPINGLUNQULI,XIANGWANGHANHANHUAHAIQIAN,BA“WANGHANBEICUIZHAI”DINGSHANGRESOU。


2RI,JUMEITIBAODAO,WANGHANFASHENGMINGDAOQIAN,BIAOSHICENGYU2016NIANDIZHI2018NIANWEI“AIQIANJIN”AppDAIYAN。DEZHI“AIQIANJIN”CHANPINCHUXIANDUIFUCHIHUANXIANXIANG,JIUDUOCILIANXIPINGTAI,DUNCUTAMENJINKUAITUOSHANDIWEIDAJIAJIEJUEWENTI。TAHELVSHITUANDUIJIANGJIJIHEDAJIAYIQIGENJINCISHI,YUDAJIAGONGTONGMIANDUI。


印尼五分彩 JIZHEZHUYIDAO,AIQIANJINGONGKAIZILIAOXIANSHI,2019NIAN2YUEAIQIANJINQIANYUELELIUGUOLIANGZUOWEIDAIYANREN。MUQIAN,LIUGUOLIANGWEIBOPINGLUNQUYEBEIWANGYOUDALIANGLIUYANYUAIQIANJINXIANGGUANDEHUATI。


事实上,明星代言P2P翻车的不止这一家。如,黄晓明曾为快鹿集团旗下东虹桥金融代言,后东虹桥金融出现兑付逾期;钢琴家郎朗曾代言的88财富母公司中科创集团则涉嫌自融自保;唐嫣李湘瞿颖钟丽缇胡静印尼五分彩等女星则为出事的E租宝打过广告。



企业出事,代言人该不该担责?


“看到汪涵、刘国梁代言才去买的爱钱进,他们应该承担代言责任。”不少投资者如此表示,“团贷网出问题,王宝强退了代言费,代言明星不能拿了代言费,出事后说跟自己没关系了。”


印尼五分彩 MINGXINGYAOBUYAOWEIZIJIDAIYANDECHANPINDANZE?ZHONGYANGCAIJINGDAXUEJINRONGFAYANJIUSUOSUOZHANGHUANGZHENXIANGZHONGXINWANGJIZHEBIAOSHI,DAIYANRENBUXUYAOCHENGDANDUIDANGSHIRENTOUZISUNSHIDEPEICHANGZEREN,“XUYAODANZEDEHUA,YESHICONGGUANGGAOFAJIAODUJINXINGDANZE。”


印尼五分彩 “JIARU,ZAIBULEJIEQINGKUANGXIAMAORANJINXINGDAIYAN,XUCHENGDANLIANDAIZEREN。QIZERENCHENGDANBINGBUHUIYINXIANZAIBUDAIYANLEJIUXIAOSHI。”HUANGZHENSHUO。


“MINGXINGDAIYANP2PDEZEREN,XUJIEHEJUTISHISHIQINGJIEYUYIRENDING。”BEIJINGMOUZHIMINGLVSHISHIWUSUODEYIWEILVSHIGAOSUZHONGXINWANGJIZHE。


印尼五分彩 JUGAILVSHIJIESHAO,《GUANGGAOFA》DI62TIAOGUIDING:GUANGGAODAIYANRENWEIQIWEISHIYONGGUODESHANGPINHUOZHEWEIJIESHOUGUODEFUWUZUOTUIJIAN、ZHENGMINGDE,HUOZHEMINGZHIHUOZHEYINGZHIGUANGGAOXUJIARENGZAIGUANGGAOZHONGDUISHANGPIN、FUWUZUOTUIJIAN、ZHENGMINGDE,YOUGONGSHANGXINGZHENGGUANLIBUMENMEISHOUWEIFASUODE,BINGCHUWEIFASUODEYIBEIYISHANGERBEIYIXIADEFAKUAN。


LING,《GUANGGAOFA》DI56TIAOGUIDING:GUANXIXIAOFEIZHESHENGMINGJIANKANGDESHANGPINHUOZHEFUWUDEXUJIAGUANGGAO,ZAOCHENGXIAOFEIZHESUNHAIDE,QIGUANGGAOJINGYINGZHE、GUANGGAOFABUZHE、GUANGGAODAIYANRENYINGDANGYUGUANGGAOZHUCHENGDANLIANDAIZEREN。QIANKUANGUIDINGYIWAIDESHANGPINHUOZHEFUWUDEXUJIAGUANGGAO,ZAOCHENGXIAOFEIZHESUNHAIDE,QIGUANGGAOJINGYINGZHE、GUANGGAOFABUZHE、GUANGGAODAIYANREN,MINGZHIHUOYINGZHIGUANGGAOXUJIARENGSHEJI、ZHIZUO、DAILI、FABUHUOZHEZUOTUIJIAN、ZHENGMINGDE,YINGDANGYUGUANGGAOZHUCHENGDANLIANDAIZEREN。


NEIRUHERENDINGMINGXINGDAIYANSHIFOUYINGCHENGDANLIANDAIZERENNI?ZAIGAILVSHIKANLAI,ZHIYAODAIYANRENXIANGXIAOFEIZHETUIJIANSHANGPINHUOFUWUDEGUANGGAONEIRONGSHIZHEN,BINGQIEZAOCHENGLESUNHAI,JIUYINGGAIDUIXIAOFEIZHECHENGDANQINQUANZEREN,DANNENGZHENGMINGZIJIMEIYOUGUOCUODECHUWAI。


印尼五分彩 ZHIDEZHUYIDESHI,“ZAIJINRONGCHANPINSHEXIANXIANGGUANXINGFAFANZUISHI,GUANGGAODAIYANRENRUGUOCUNZAI‘MINGZHI’DEQINGXING,ZEKENENGHUICHENGWEIXIANGYINGFANZUIDEGONGFAN。”SHANGSHUSHOUFANGLVSHICHENG,ZUIGAORENMINFAYUAN《GUANYUSHENLIFEIFAJIZIXINGSHIANJIANJUTIYINGYONGFALVRUOGANWENTIDEJIESHI》DIBATIAOGUIDING,RUGUOMINGXINGMINGZHIP2PPINGTAICUNZAIFEIFAXISHOUGONGZHONGCUNKUANHUOZHEJIZIZHAPIANDEQINGKUANGRENGRANWEIQIGUANGGAODENGXUANCHUANDE,KENENGGOUCHENGXUJIAGUANGGAOZUI,KENENGPANCHUERNIANYIXIAYOUQITUXINGHUOZHEJUYI,BINGCHUHUOZHEDANCHUFAJIN。


“BUGUO,RUGUOMINGXINGBUZHIDAOGUANGGAOXUJIA、BUQINGCHUGONGSICHANPINXIACI,NEIMEZAIMUQIANDEFALVKUANGJIAXIASHIBUXUYAOCHENGDANFALVZERENDE。”GAILVSHICHENG。(JUZHONGXINWANG)



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关键词:金融企业 | P2P | 代言人 | 责任 | 广告法
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